The Grey Attic


make love; make art

the grey attic.
Dean Bell & Annika Hein

The Grey Attic is an aesthetical alias developed and founded by Dean Bell & Annika Hein: a creative duo currently based in Melbourne, Australia working within the fashion industry.

Dean is a fashion and fine art photographer recognised for his love of natural light and appreciation of the female form. Annika is a creative director, writer and stylist known for her innate ability to conceptualise and produce in-depth artistic narratives.

With over seven years experience in the fashion, marketing and publishing industries, Dean and Annika of The Grey Attic work both separately and as a pair - shooting, styling, directing, developing, writing and producing creative concepts, editorial and advertising pictures filled with authenticity, artistry, vision and depth.

Dean and Annika’s artistic merit lies in their diligent and concentrated creative efforts guided towards preserving the way we interact, create and consume fashion and art. In 2016 they decided to develop this approach and their contribution further with the launch of jane. by the grey attic.

The Grey Attic currently works closely with a number of different labels and brands facilitating their editorial, campaign, look book and social media photography and styling needs. They are available for editorial and advertising bookings both separately, and as a team and Annika is available for a range of freelance writing opportunities. 

To get in touch regarding an upcoming project please contact: